CRUELTY FREE: Noosa-based fashion design company holster's latest footwear range has been certified vegan.
CRUELTY FREE: Noosa-based fashion design company holster's latest footwear range has been certified vegan. Contributed

Why Coast fashion label is going vegan

IT'S not just vegan food that is turning heads on the Sunshine Coast.

Noosa fashion company holster has just had its new footwear range officially certified vegan, and the brand's co-founder Ben Nothling thinks it will be a business win.

"We are excited to see that the veganism movement is a growing trend fuelled by social media and expanding social awareness of environmental issues, so we expect that this certification will gain lots of interest and attract more people to our aligning philosophy," he said.

"Globally the animal-free movement is on the up and we are proud to be certified vegan as it will allow holster to appeal to a whole new market of animal aware consumers."

 

Ben Nothling.
Ben Nothling. John McCutcheon

The Vegan Society has been registering products with its vegan trademark since 1990, with more than 24,000 products from 53 countries now carrying the logo.

While holster's husband-and-wife co-founders think the certification will open a new and growing market of conscious consumers, the move was also an ethical one.

"My wife Natalie (holster designer) grew up in Noosa and from a young age always felt a true love for animals," Mr Nothling said.

"Our mission is to help prevent animal cruelty and embrace ethical production processes by producing shoes that do not contain animal products.

"This cause is very close to our hearts, which is why the brand has previously, and will continue to, support animal welfare causes.

"This passion for animals then led us into producing 100% vegan footwear.

"The next step was to be certified by the Vegan Society and we are very proud of the fact that we are the first Australian footwear brand to be certified by such a renowned vegan organisation."

 

The SS17 Azura collection is expected to be the first of many holster footwear lines certified as vegan.
The SS17 Azura collection is expected to be the first of many holster footwear lines certified as vegan. Contributed

holster has also been taking steps to reduce the brand's ecological footprint, using recycled materials in packaging and creating no production waste.

The new SS17 Azura collection will be released mid-August in the holster Noosaville boutique and in stores worldwide.

It is expected to be the first of many shoe lines produced by holster to proudly bear the vegan trademark.

"We will continue to certify all collections we create due to our love for animals," Mr Nothling said.


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