BUCKING BONANZA: Professional Bull Riders action will kick up dirt at Stadium Mackay later this month.
BUCKING BONANZA: Professional Bull Riders action will kick up dirt at Stadium Mackay later this month. Mike Segar

Mackay bull ride to be televised in Australia, overseas

THERE will be no escaping Mackay's next bull-riding event for injured rider Ryan Storey.

After Storey broke his arm and was ruled out of the event, he said going along to watch the 2015 Mackay Professional Bull Riders' touring pro event would be "too hard".

But with the event set to be televised for the first time, Storey said he would not be able to resist the temptation of flicking on the set.

Last week a deal was finalised to bring the Dalrymple Bay Coal Terminal Bull Riding Blow Out presented by Mackay City Centre to Channel Seven.

"Now I'm used to feeling gutted about all the rodeos I'll miss," Storey said.

"It will be too tough to go and watch, but I'll probably be close to a television."

Despite feeling "gutted" to miss out on the competition, Storey said the television coverage would be good for the sport and Mackay.

The September 19 event is set to air on television to 10 million homes in Australia and 300 million homes through Europe, Asia, New Zealand and India.

"Everyone thinks Mackay is just cane, motorbikes, fishing and football," Storey said.

"But we have a big rodeo history as well."

"We can showcase it's not just a bush show, but as good as the events in America."

Mackay Tourism general manager Stephen Schwer said televising the event could only bolster visitors to the region.

"It will be fantastic to get Mackay on international media; it's always good to get international coverage," he said.

"The thing with the PBR pro circuit is that enthusiasts will come here specifically for the event.

"It really reinforces Mackay as a region to go to."

Mackay PBR

Where: Stadium Mackay or Channel 7

When: Gates open at 5pm, for 7pm start, on September 19

Tickets: mackaytix.com.au or Territory Brands Mackay


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