NZ Police's hilarious recruitment video draws world interest

New Zealand Police have released the world's "most entertaining recruitment video". The video released on Facebook depicts a funny and thrilling police chase.

The opening line: "We want New Zealand to be the safest country in the world, but we can't do it without your help."

The video stars more than 70 police staff, including Commissioner Mike Bush. Several women and people from diverse ethnic backgrounds are also represented.

"Police want to attract more women, Maori, Pacific Islanders, and people from all other ethnicities and backgrounds to better reflect the communities we serve," Constable Zion Leaupepe said, according to the NZ Herald.

The NZ Police Comissioner stars in an entertaining recruitment video. Picture: NZ Police/Facebook
The NZ Police Comissioner stars in an entertaining recruitment video. Picture: NZ Police/Facebook

The captain of New Zealand women's rugby team Fiao'o Faamausili, who is also a police officer, stars in the video.

"Our primary audience is 18 to 24-year-olds, so it was a given we would use social media," deputy chief executive of public affairs Karen Jones said.

At the time of writing, it had been viewed over 1.4 million times.

The video is fulfilling its purpose as well. "At 9am today there had been an 800 per cent increase in traffic to the New Cops website since the launch of the video. As well as this, 333 full profiles have been created by people interested in joining us," Comissioner Bush said in a statement.

Topics:  comedy nz police video

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

School kids urged to share what Anzac Day means to them

PROUD AUSSIES: Florence Scott (President of Redbank Plains RSL Sub Branch), Gary Gibson (Secretary of Redbank RSL Sub Branch), school captains, Milton and Principal Tom Beck.

The winner will receive a new Apple iPad.

WHAT'S ON: 10 things to do this weekend

FOR REVIEW AND PREVIEW PURPOSES ONLY: Based on the bestselling book series, Captain Underpants: The First Epic Movie boasts an A-list cast of comedy superstars headed by Kevin Hart and Ed Helms. The film tells the story of two imaginative pranksters named George and Harold, who hypnotise their principal into thinking he's a ridiculously enthusiastic, incredibly dimwitted superhero named Captain Underpants.

How about a movie? Or an old fashioned social dance in the country?

Mum hits the big time with enviro-friendly nappies

IDEAS LADY: Jordan McGregor with son Hunter. Jordan has been nominated for a Queensland Young Achiever award.

Jordan McGregor recieves recognition for her enviro-friendly nappies

Local Partners