What is paramount to business success? Trust among the team says Yale Morgan.
What is paramount to business success? Trust among the team says Yale Morgan. Scottie Simmonds

Need to develop a culture of trust in business

YOUR customers must trust you, and your business practices should leave no doubt whatsoever in their mind that they can trust your products and services implicitly.

This isn't the culture of trust I'm talking about.

The book the Five Dysfunctions of a Team by Patrick Lencioni centres around a fictitious company of quality products and services, abundant financing and perfect market conditions etc yet there isn't any growth. In fact the business seems to be imploding.

If you can imagine a pyramid, with the foundation being the largest, what would you think is paramount to any business success? Trust among the team.

This isn't an easy thing to do and far too often I see this in many businesses. The people responsible for creating trust and acceptance in the marketplace don't trust each other, crippling the business.

Building trust among the team, (including you), requires vulnerability and the courage to take risks knowing their backs are covered, regardless of the outcome.

Building trust is empowering your team to have frank open discussions and candid debate.

Without being too involved in their lives, trust comes from a place of understanding what else is going on outside work, what are your team's hopes, desires, passions and fears.

Where are they most vulnerable in the workplace? Perhaps you can plug that gap.

On the flip side, where are you, the business owner/ manager, most vulnerable, and how can they help you?

Like respect, trust can only be earned.

You and your team must encourage each other and stick the hand out when a member is struggling.

Be open about where the business is headed, the tasks at hand and be specific about the desired results.


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