TURNING HEADS: Hans Jusseit with the Oceansmart Smart Tuna Hook.
TURNING HEADS: Hans Jusseit with the Oceansmart Smart Tuna Hook. CONTRIBUTED

Coast business vies for techonology prize

THE Sunshine Coast's reputation as a technology business hub continues to grow.

Mooloolaba-based business Oceansmart has been selected as a finalist in this year's Australian Technologies Competition.

It is the only Queensland-based business to reach the finals in the Food and Agritech category.

Oceansmart director Hans Jusseit said participating in Sunshine Coast Council's Export and Global Capability Program had provided him with the tools and strategies to emerge from extensive business plan judging as a national finalist for his Smart Tuna Hook that prevented endangered seabirds and turtles taking baited hooks.

"Oceansmart was among 180 businesses from around Australia invited to apply for this award and to make it to the final three I had to prepare a comprehensive business plan and pitch it to an expert panel of judges in Sydney," he said.

"Judges were looking for not only the best technologies but also the best managers and best business plans.

"Council's Export and Global Capability Program that I graduated from earlier this year definitely equipped me with skills to develop and demonstrate export strategies and understand free trade agreements, logistics and pricing.

"It opened my eyes to the steps that are necessary and the things I need to tick off and plan for to step into the export market - and so, here I am as a finalist with the Oceansmart Smart Tuna Hook."

Hans will return to Sydney for the final round of the competition on October 20, where he will battle it out with the country's top innovators in front of a live audience.

He's also been invited to embark on a trade mission to Hong Kong and China in November and will present the 'Smart Tuna Hook' to more than 600 delegates at this year's International Seabird Conference in South Africa.

Economic Development Portfolio Councillor Stephen Robinson said more local businesses would have the opportunity to benefit from the Export and Global Capability Program in the near future.


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