OPINION: Too many gambling ads in football? You bet!

AS A shrewd football follower, I sometimes like to add spice to the season by having the odd punt.

At the start of the QRL season, I put $20 on our Jets to win the premiership - and am still keeping the faith it will pay off.

A little bet can indeed make a game matter, make a try capable of getting you jumping off your couch or a crucial penalty feel like a high-speed rollercoaster of emotion.

Even I have to admit though, the gambling advertising during sports broadcasts is getting a bit out of hand.

Each time I am following a game on the television, I feel like I am being bombarded with gambling promotions.

Sports betting brands appear to be highly embedded in our sporting community culture and are becoming a normal part of social conversations, particularly surrounding NRL and AFL games.

A recent study by Macquarie and Wollongong Universities revealed up to 14% of television time in NRL matches featured some form of gambling advertising. It was 5% for AFL.

An entire generation could be growing up to think betting on an event was necessary for it to be enjoyable.

It also heightens the risk of people developing gambling addictions, causing all manner of social and financial problems across the country.

Gambling and sport should be separated. Let's get back to watching live sports events without the inclusion of gambling odds. We need to send a message to the younger generation that gambling is not part of the game.


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