STRIKE A POSE: KNOBBY undies worn by Matt Hold, Damien Collins, Raymond Elliott-Howell and Jamie Smith.
STRIKE A POSE: KNOBBY undies worn by Matt Hold, Damien Collins, Raymond Elliott-Howell and Jamie Smith. John Mccutcheon

Hilarity as Coast lads volunteer to test new local undies

A COAST man with a typically male dislike for shopping has come to the rescue of his fellow man with undies delivered direct once a month.

Rob Rand's KNOBBY undies are shaping up as a subscription phenomenon.

For $19 a month, subscribers receive a new pair of the trunks in the mail every month.

Billed as "the surprise package for your package", each underwear issue has a fresh mystery print.

Since the Mooloolaba-based brand was launched last October, it has attracted 700 subscribers in Australia and overseas.

The number is growing as blokes look to funk up their junk with a minimum of fuss.

Rob, a graphic designer, began toying with the idea for KNOBBY in 2012.

"I've always had an interest in the subscription model and I guess I just stumbled across it by accident because my underwear drawer was looking pretty worse for wear," he said.

"I thought, 'There has to be an easier way.' Males don't say, 'I have to go shopping this Saturday and buy some underwear'."

Settling on the make and design for the undies was the most onerous part of establishing the business.

"We probably went through about 100 samples," Rob said.

"There's so many different shapes and sizes ... trying to find a good happy medium was tricky."

The premium underwear has been built with design, fabric and stitching to minimise sweating, wedgies and rubbing.

Not surprisingly, early adopters have been extreme sports athletes and other men with active lifestyles.

Rob said feedback had been good so far and some subscribers had even upped their subscriptions to fortnightly.

The most popular design so far has been Wild Nights, a forest-themed print.

Rob said he was not worried that the business could be too successful and men's underwear drawers might end up overflowing.

"You can stop your subscription any time and start again. And there's always people who don't want to miss the next one in the collection," he said.

Rob's gift to mankind is likely to be extended to women - a female range is due for release later this year.


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